A negative headline to a positive story

Why do news organization insist upon putting a negative spin on positive stories. Well...as a former owner of a Marketing, Management, Advertising, and Public Relations firm (Goldberg Strunk and Levy), I know the old media saying, "If it bleeds, it leads." And that's why murder, rape, disasters, and the like, get top billing on news shows and other forms of media.

Today's headline on CNN.com is a perfect case. "Russia to develop offensive weapons to keep balance with U.S." really sounds ominous. Hide the family, shut the schools, buy up all the bread and milk...the Russians are coming!!

But, if you read the text of the story, you get an entirely different perspective. Geez...it's even POSITIVE! So - the question remains. Why didn't they create a positive headline. Why? 'Cause..."If it bleeds, it leads!" Remember that and, as I like to say. Don't believe anything you read, see, or hear - do your own research!!

Here's the link to the story: http://www.cnn.com/2009/WORLD/europe/12/29/russia.offensive.weapons/index.html